GOGA was founded by Rachael Phillips and Trey Kitchen right after Hurricane Harvey landed in Texas. The couple wanted to find a way to raise money for Harvey victims, and Rachael had been bugging Trey about Goat Yoga since meeting his mother, Roxie, and her goats a few weeks prior. Trey finally called his mom to pitch their crazy idea to her, and being the crazy goat lady that she is, she agreed to partner with them!
The three of them immediately found that their strengths and weaknesses perfectly complemented each other, and they quickly realized that they were going to make a great team.
Rachael and Trey noticed that thousands of their GOGA customers had never tried regular Yoga before and this inspired them to start a regular Yoga studio, using GOGA as a way to introduce customers to the practice of Yoga in a more fun and less intimidating way.
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